Scalable database management systems (DBMS) for intensive application workloads and decision support systems specifically descriptive and in-depth analytics will become, the most critical aspect of cloud infrastructure based economy. The findings did emerge out of the Department of Computer Science, UC. The fellow members of the university also assert that owing success of data management solutions in the prevalent cloud environment, series of solution based research is important.
Future of Cloud Computing
Cloud computing is in its nascent stage today and pose several issues and opportunities in tandem. Cloud computing is expected to generate over 50 per cent of the total revenue from cloud related services by 2017, Cloudcomputing.org has revealed in its survey. Also known as utility computing or virtual servers on the web, cloud based services is the talk of the future and will change the way IT has functioned traditionally. Importantly, smooth transition of applications from traditional traditional enterprise is a challenge indeed.
Challenges and Possible Solutions Cloud Computing As Security
Amazon’s (AWS) has been a pioneer in cloud related services since 2006. Cloud computing
There are some fresh challenges cloud computing security technologists will face. We will also discuss possible solutions to successfully tackle them.
Malwares in Mobile: There is a sharp increase in Malaware attacks (a rise of over 70%), especially on Mobile/Cellular computing operating platforms, McAfee reported in 2011-12. We all can assume that cellular technology will comprise a substantial part of technology (cloud). Hence, vendors need to take extra care to tackle the issue.
Web 2.0: As previously discussed, cloud vendors, high infrastructure companies and companies are not only facing incident breaches and issues, they are also ill equipped to handle new set of problems and issues the web 2.0 will unleash, while at using it.
Incident Response: Any kind of abnormalities in collecting and assimilating data such as data breaches, suspicious intrusion detection alerts is known as an incident response. As an organisation grows, issues like intrusion detection systems and firewalls too add a substantial problem in cloud computing. Cloud computing security should have quick a mechanism in place to check incident response time aided by an expert team to solve such problems.
Security: We can witness a spurt of equipments and hardware getting more sophisticated every day. Security threats posed by certain malawares and hackers have also increased. Hardware form an inseparable part of the IT security, thus vendors should develop and initiate further R&D processes and create intelligent tamper proof equipments.
A 2011, report prepared by the McKinsey Global Institute, predicts that the US would need at least need 140,000 to 190,000 additional workers with “deep analytical” expertise plus 1.5 million more data-literate managers. Considering the analysis being made, the time has arrived to not just gear up with the current demand and supply of cloud security professional but also be prepared to novel challenges IT will pose in years to come.
Internet advertising ranks today as one of the most popular advertising media used in the business world. Although the internet is still relatively new and its use for advertising purposes is still at its infancy ,it is, nevertheless, a highly effective medium for a number of reasons. Let us look at internet advertising pros and cons
Pros
1. Low Cost
Internet ad packages are some of the most cost effective around. For as little as $10,one can buy a month’s package. You can also pay according to the number of hits your ad gets.
2. Relatively Trouble-free
Internet advertising is relatively easy to implement. All you need is a PC and a sound knowledge of good website design principles. From here all you need to do is scour the internet for the right advertising package in the form of Banner ads,pop-ups, pop-unders,text ads and you are good to go.
3. Easy to Update
Internet ads can run for some time without requiring updating,unlike TV ads and commercials which need regular updating for them to stay relevant. If you choose to update your internet ads,you can do this quickly and conveniently with minimum fuss.
4. It’s Easy to Test the Market
The popularity of products advertised on the internet can be gauged easily and effectively using counters placed on the ad site. This gives good feedback of the market and this can be used to make the necessary amendments.
5. It is Easy to Target Your Audience
By placing your ads on websites selling related products,it becomes much easier to reach your desired audience than would be the case if the ad was placed on any site indiscriminately.
Cons
1. Scope
Although many people use the internet now more than ever,there is still a significant number who do not. This means that this group can obviously not be reached through the internet.
2. Additional Costs
Many people who run online businesses or use internet advertising lack the necessary skills and expertise to implement an online advertising campaign and therefore have to rely on expensive professionals to do this.
- Internet Advertising is too Measurable
There are too many facets and tenets of advertising which can be measured on an online ad campaign. Even worse is the fact that click-through rates on many ads is very low;usually between 1-2%.
- Too many Online Ads are Leading to Advertising Overload
There are signs already that customers are experiencing advertising overload due to the huge number of online ads. This can cause viewer fatigue and lead to lower click-through rates.
Conclusion
After all is said and done,online advertising still remains a highly effective advertising medium and if your business is not using it yet,then you are missing out on a huge market.
